When leading innovation agency Ebco needed a new website in early 2022, they knew it had to combine form and function in the most beautiful way. The Ebco executive team enlisted LR Consulting to project manage and copy write the new site launch alongside award-winning design and development agency Elegant Seagulls. Combining unique navigation for an exciting UX unique to the B2B innovation industry, LR Consulting supported the build-out of an extensive content library entitled Insights as well as directed the development of the site’s Client Experience page. Improvements in site SEO have generated increased traffic since launch, which continues to grow.

Celebrities and consumers alike have flocked to Sweet E’s Bake Shop since the brand first started as a food truck roaming Beverly Hills in 2009. Since then, the beloved brand grew into a brick-and-mortar location, then pivoted to e-commerce in early 2020. As we all emerged from pandemic closures in late 2021, Sweet E’s executive team sought to invigorate the brand and make it digitally native for the first time in the brand’s history. In January 2022, Sweet E’s enlisted LR Consulting to perform a complete brand and company refresh: new logo, new collateral, new menu offerings, new pricing, new promotions, and, the biggest update of all, a new website at sweetesbakeshop.com. In addition to managing key brand initiatives, LR Consulting also hired, managed and created strategy for a new social media team, new performance marketing agency, new graphic design team, new customers service team, new Shopify-based optimization team and implemented new marketing tools like Okendo, Klaviyo and Gorgias, among others.

Stratia Skin was undergoing an exciting period of growth in Fall 2021, just as their Chief Marketing Officer was headed on parental leave. Seeking to maintain their upward momentum going into the busy holiday season, Stratia enlisted LR Consulting lead Lindsey Rosenberg and the Smoketown Strategy team to act as interim CMO for the brand. During this period, Stratia announced their $2M investment from Natural & Co (which has previously funded brands like Aesop and The Body Shop), helping accelerate the brand’s marketing efforts in performance, social, influencer, and content creation, and resulting in record Holiday sales while improving their conversion rates and LTV.

Sprinter Health is a tech company that bridges the last mile of healthcare, sending nurses and phlebotomists to collect data from patients. On the eve of their $33M Series A from General Catalyst, Accel, and Google Ventures, they enlisted LR Consulting to help them upgrade their brand and redesign their entire website in WebFlow to ensure it reflected the forward-thinking ethos of the company. LR Consulting executed the copywriting and messaging of the site and oversaw the design and dev team to bring the site live in Fall 2021, just before the Series A announcement.

Revive Drinks underwent a brand refresh and launched shelf-stable sparkling probiotic soda in 2020. As part of this maturation of the brand, they sought to solidify their digital brand offering in 2021. As part of the Smoketown Strategy Collective team, LR Consulting worked directly with Revive Drinks to implement a layered, digitally-native marketing approach to grow brand awareness, including hiring a social management agency, performance marketing agency and make upgrades across their website and other digital channels, all resulting in double-digital growth in DTC sales within six months.

Dryft Sleep was born from a simple concept: help women sleep better. LR Consulting partnered with Maven Consulting to deliver a powerful go-to-marketing strategy for this emerging leader in the sleep space. Combining their talents for brand messaging, brand design, and a marketing funnel that truly converts customers, the LR Consulting team helped launch the brand in Spring 2022. Built on a marketing tech stack elevated beyond a typical DTC brand, the brand saw explosive growth upon launch, garnering both media, influencer and consumer attention that continues to deliver high-volume sales growth.

Tot Squad built a strong brand in the parenting industry, but as the company completed a successful exit in Spring 2020, it needed to create a new look representative of the company’s pivot to a digital marketplace for parent services. LR Consulting worked with a design team to reimagine the brand by updating the logo and legacy colors in a more modern palette and format. As the brand participated in Techstars Anywhere 2020, LR Consulting also worked with the team to update the brand messaging, website and built an email marketing platform to better suit the brand’s growth strategy.

At Cherryvale, I spearheaded an update to the Love It! Bars packaging to better emphasize the product attributes, resulting in 130% sales growth within three months and accelerating the brand’s expansion on retail shelves.