D2C Marketing Strategy: Revive Drinks

Revive Drinks underwent a brand refresh and launched shelf-stable sparkling probiotic soda in 2020. As part of this maturation of the brand, they sought to solidify their digital brand offering in 2021. As part of the Smoketown Strategy Collective team, LR Consulting worked directly with Revive Drinks to implement a layered, digitally-native marketing approach to grow brand awareness, including hiring a social management agency, performance marketing agency and make upgrades across their website and other digital channels, all resulting in double-digital growth in DTC sales within six months.