DTC Wellness Brand Design + Launch: Dryft Sleep

Dryft Sleep was born from a simple concept: help women sleep better. LR Consulting partnered with Maven Consulting to deliver a powerful go-to-marketing strategy for this emerging leader in the sleep space. Combining their talents for brand messaging, brand design, and a marketing funnel that truly converts customers, the LR Consulting team helped launch the brand in Spring 2022. Built on a marketing tech stack elevated beyond a typical DTC brand, the brand saw explosive growth upon launch, garnering both media, influencer and consumer attention that continues to deliver high-volume sales growth.