Rebrand: Tot Squad

Tot Squad built a strong brand in the parenting industry, but as the company completed a successful exit in Spring 2020, it needed a new look representative of the company’s pivot to a digital marketplace for parent services. LR Consulting worked with a design team to reimagine the brand for 2020 and beyond by updating the logo and legacy colors in a more modern palette and format, updated the messaging and built an email marketing platform to better suit the brand’s growth strategy. LR Consulting also collaborated with the head of Product on UI/UX design, consumer messaging and social media to drive increased site traffic.