Branding: Love It! Bars

Cherryvale Farms expanded from baking mixes into the baked bar space with a much-loved new concept: Love It! Bars. Initially modeled after the brand’s legacy packaging, a brand update executed by LR Consulting quickly supported the bars during a fast expansion into the traditional grocery space and increased Amazon sales. The updated packaging better emphasized the product attributes, resulting in 130% sales growth within six months and accelerating the brand’s expansion on retail shelves.