CPG Brand D2C Marketing Launch Gameplan - 2024 Edition

Freshly updated for 2024! This CPG Brand D2C Marketing Launch Gameplan is LR Consulting’s definitive 10-page PDF checklist to help your startup CPG brand successfully drive the buzz and sales you seek to achieve in an initial launch. This gameplan serves as your company’s checklist for a successful D2C launch. Whether you’re starting with a one-person team or have many resources at your fingertips, this checklist will help ensure you don’t miss any crucial marketing tactics to build sales, fast. Included in the checklist are marketing tools like:

• Shopify/DTC strategy

• Software recommendations to optimize your ecommerce

• How to build and use your audience (testimonials, reviews, influencers and more!)

• Smart ways to maximize customer spending

• And much more

Ideally, your company will start checking off items on this checklist 3-4 months before your proposed launch date, but those with the right resources may be able to execute key components of this list in 6-10 weeks. Though every section on this list should be considered by emerging CPG brands, it’s important to focus your efforts on the activities you can perform at the highest level or at the most reasonable investment of time or money. Use those start-up dollars wisely to build a successful business model from the start!

LR Consulting is here to help you implement these marketing tactics to help make your D2C launch a success. We offer free 30-minute consults to better discover your marketing needs and build the right toolkit for your brand.